The value of authenticity in our company’s offerings is a trait that no one would dispute. But we may be making the mistake of failing to communicate that authenticity because we think everyone sees it. (Hint: often they don’t).
But what is authenticity in an offering? A recent article defines it as “staying true to itself. And when customers perceive a product as authentic, they’re often more likely to buy it or be willing to pay a higher price.”
We can be so close to our offering that we fail to ask if its authenticity is as apparent to our customers as it is to us. The aforementioned article explores opportunities for you to CONVEY authenticity, be it B2B, B2C, product or service.
What is your offering’s “authenticity story?” And has your customer heard it?
