The need for leaders to be good listeners seems so self-evident that most of us simply assume that because we hear those we lead, that they believe we’ve actually listened to them.

Entrepreneur and NYU professor Scott Galloway warns that the “The delta between hearing and listening is attention, being present. This is difficult in the age of devices, but respect is what makes the other party feel heard.”

His thoughts not only on listening but on how social media is “where listening goes to die” will help you use (or not use that medium) to get your message across. His latest blog post, “Listen,“ should be required for your entire team.