Annie Duke
How many times have you been told (or advised someone) to “trust your gut” or “go with your gut”?
One of the world’s best poker players thinks this is really bad advice.
Annie Duke was working on a doctorate in cognitive science at an Ivy League school when a health issue forced her to take some time off. With time on her hands, she started playing poker. A few years later she won a World Series of Poker Championship, taking home $2,000,000.
Since then, she’s been applying her poker prowess to helping executives with the problem that never goes away: making decisions under conditions of risk.
In a recent short article in Strategy + Business, she shares a warning that goes against the prevailing conventional wisdom: “Stop Trusting Your Gut.”