Here’s some wisdom from two of my favorite sales professionals on what is the most important aspect of selling (and a lot of other things in life): Trust. Not much gets started without it and everything comes to a halt when it’s violated.
Legendary Vistage speaker Jack Daly has spoken to thousands of Vistage members over the years and defines selling as “the transfer of trust.”
If your next question is “what’s the definition of trust?”…another great Vistage Speaker, Colleen Stanley, President of Sales Leadership, unpacks the word “trust” itself with some fundamental (and therefore often overlooked) advice. Check out her 2 min and 47 sec video “How Sales Professionals Erode Trust and Results.”
