New technologies are usually accompanied by an initial frenzy when large amounts of time, talent and treasure are thrown at a new technology leading to a bubble, a bursting and then the real long term build out begins. Prior examples include electricity, railroads, the internet and now AI.

AI Thought Leader Greg Shove has a blog post (reprinted in Scott Galloway’s “No Mercy, No Malice”blog) that I think is required reading to get the most out of AI. Mr. Shove thinks that too many of us “mistake GPT for ‘Better Google.’ ‘Better Google’ is Google. Using AI as a search engine is like using a screwdriver to bang down a nail. It could work, but not well. That’s what Bing is for. The reason people make this mistake? Few have discovered AI’s premier use case: as a thought partner.”

AI’s highest and best use may be more tutor than tool. Meet your new “Thought Partner.”