We live in a time when attention spans are short and boring your audience, even if it’s only the one person you are talking to, is to be avoided at all costs. Leaders are urged to keep it brief to avoid people tuning out or being seen as inauthentic.
However, according to Dr. Adam Grant, new research shows that great leaders are intentionally repetitive in their communication. In his “Adam Grant Thinks Again” blog, he shares that when it comes to how leaders communicate “it’s possible to overdo it. But research hot off the presses shows that it’s better to overcommunicate and be seen as redundant than to under communicate and miss the mark.”
To make his point, Dr. Grant shares the story of one twentieth century leader who was warned by his speech writers not to re-use a particular phrase that had he had employed on other stages. He didn’t take their advice; his choice to repeat himself made history. Dr. Grant’s short post will explain “Why Repeating Yourself Is a Good Thing.”
As Dr. Grant says “it’s better to overcommunicate and be seen as redundant, than to under-communicate and miss the mark.“
