Much has been made about the importance of stories in communicating to employees, capital sources and other stakeholders. Of course, stories have always been important; the only new aspect of this is an awareness of how stories can be used and a deeper understanding of their elements.
One of the best marketing blogs is written by Seth Godin who offers an interesting insight that “Stories that resonate are the ones that sit with the stories we already believe and value.”
His thoughts on “Decoding the Story” is worth your time if you want to understand the power of stories.
