Most of the requests we make of others be they peers; superiors or subordinates usually ask someone to do something. There’s usually a verb that demands an action such as “give”, “take”, “sign up”, “vote”, “contribute” etc.
Management writer Daniel Pink in a recent blog post interviews Jonah Berger from the Wharton School who suggests that adding “-er” to these verbs in our requests to make them nouns can make a world of difference in our success. A five minute video from Mr. Pink’s Pinkcast, “Here’s how adding two letters can boost your powers of persuasion.”
