All businesses must be profitable at some point or cease to exist. Most businesspeople acknowledge this, but many have never really thought about what profit really means.
Business Historian and Entrepreneur (Hoover’s Data) Gary Hoover has penned a compelling article that will challenge and educate you about profit, properly understood.
After reading “Ten Myths About Profits” you may find yourself making decisions a little differently. I am sure you will “profit” from doing so! The first myth he addresses is “The purpose of an enterprise is to make a profit.”
