Much is made of the generational cohorts from the Silent Generation through Gen Z. Gen Z ranges in age from 13 to 27 and is just now coming into its own. It has been shaped by shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19.
A McKinsey article offers some guidance on how to properly analyze generational differences and what marketers really need to understand about generational cohorts. In particular the article answers What is Gen Z?
It’s about to be THEIR world and if we’re lucky we’ll be living in it for a while. We’ve made decisions that affected them; they’re about to return the favor. It’s time REALLY to understand who they are.
