This may be the most important article I have read this year.
I often feature NYU Marketing professor Scott Galloway in this blog. His weekly insights on product branding (and other things) have made him justly famous. This week, while Mr. Galloway is on vacation, his 25-year-old podcast co-host Ed Elson, penned a post that I find as profound as it is revelatory….and alarming.
Mr. Elson suggests that while his boss (Galloway) “believes digitally enabled products and services have replaced brands, I (Elson) believe people have“ This riveting article makes a compelling (and alarming) case for his thesis with examples from media, consumer products and presidential elections.
The scary part is his thesis as to how, and why, this has come to be: widespread loneliness and a need for connection not found elsewhere.
If you don’t read anything else in this week’s edition, read Mr. Elson’s missive, “People Are The New Brands. ” He just may be describing our new realty not only in terms of a new brand strategy for your products, but how the ways we received information is changing.. and ultimately how we make decisions.
