Every executive needs to understand the difference between which activities generate “light” (clarity, results) versus “heat” (activity for the sake of busyness or appearing productive).

Pursuing activities that make us appear to be productive is an understandable choice from a performance evaluation standpoint, but not as good a choice as embracing first those things that are the really hard part of the job that will take time and effort before meaning results are apparent to other stakeholders. 

To drive home this point, I suggest you take a moment for a one page blog post that advises on any initiative to “Tackle the Monkey First.”