Many executives will be kicking back on Sunday to take in the Super Bowl and chow down on chicken wings and guacamole. Aside from the entertainment value of the game itself, the much-anticipated Super Bowl commercials may be worthy of your focused attention as a look ahead.
An article in Chief Executive Magazine suggests that “ Super Bowl TV advertising holds up a huge mirror to American society as well as modern marketing,….indicating some of what companies believe about the year ahead….Look specifically at what automakers are doing, and Big Game commercials can become a prism for viewing the state of U.S. manufacturing as well. “
