Dr. Robert Cialdini is perhaps the leading authority in the world on how we influence others and are influenced by them. His book, Influence, The Psychology of Persuasion should be required for all managers and executives.
Dr. Cialdini talks about Small Bigs: a small change the delivers big results. Check out his three-minute video on “Decision Triggers” in which shares the example of how a small change helped a grocery store chain increase sales of certain items by 100%.
On the same page you can register for a free one hour webinar with Dr. Cialdini in the coming week where you can learn more about Small BIGS. Dr. Cialdini is both informative and highly entertaining. Highly recommended!
