“Disruption” is an event that many enterprises have experienced due to failure to adapt technology as fast as others in their industry. But the real disruption happens when it comes from OUTSIDE the industry in a form that the participants have not evolved to deal with.
In his most recent “No Mercy, No Malice” blog post, entrepreneur and NYU Marketing Professor Scott Galloway likens the impact of a new outside and truly different competitor to the introduction of “nonnative” pet pythons abandoned by their owners into a Florida ecosystem whose long-term residents such as deer and alligators have not evolved to cope with. Mr. Galloway writes, “Unlike the classic apex predator, which evolves alongside its prey, a nonnative apex predator arrives with such disruptive force that instead of dominating an ecosystem they transform it. (emphasis mine).”
He applies this analogy to what’s happened in the media ecosystem. In his view, “Legacy media looks like Florida 30 years after the arrival of the Burmese python. A nonnative apex predator (digital) is out-hunting and out-reproducing the previous apex predator (legacy media). “
Digital technology will continue to consolidate not only the media business but potentially any industry, including yours. AI is following closely on the heels of earlier digital disruptors as the next “nonnative apex predator.” Are you ready to defend your position against what lies ahead? Mr. Galloway’s recent post “Media Consolidation” may describe what’s ahead for many industries, not just the media…and maybe yours. His analysis of the winner take all nature of these disruptions is worth the read, especially in the podcast industry.
Bonus: Scott Galloway’s annual “Predictions Event “ will be on Thursday, December 12. He invites you to “Join me to hear what I think 2025 has in store for AI, business, tech and more.”
Click on the above link and scroll to the end of the article to register. You can RSVP for free!
