If the death of a company was treated like a homicide, at some point the coroner would produce a postmortem report. In the case of the demise of Bed, Bath and Beyond, few people are more qualified to produce that report than retailing guru, Professor Barbara Kahn at The Wharton School at the University of Pennsylvania.
Once hailed as a “category killer,” Dr. Kahn looks at how several missteps, and not just in the marketing arena, created the perfect storm that sank the iconic retailer. This 4 minute read from “Knowledge at Wharton” provides the sad and unnecessary post mortem of “What Went Wrong at Bed Bath and Beyond.”
Retailers and those selling to them, may want to check out her books on retailing.
