Raising prices is a decision that most CEOs deplore making due to the perceived risk of loss of a customer, damaging a business relationship or ceding business to a competitor. Vistage Speaker on strategy Marc Emmer allays your fears in a recent Forbes article where he writes “In our lifetime, there has never been a period when customers were so willing to accept price increases.”
Check out his short but worthwhile article “How to Pass on Price Increases without Alienating Customers.”
