Speaking of Revolutions on the July 4 weekend…how about a “marketing revolution?”
Peter Drucker once remarked that “There are only two things in a business that make money – innovation and marketing, everything else is cost.”
If that’s true, marketers ought to know what other marketers are thinking.
Vistage strategy speaker Marc emmer offers an executive summary of the annual CMO Survey which is a joint production of the American Marketing Association, Duke University and Deloitte.
C-Level executives, whether marketers or not should take Dr. Drucker’s comment above to heart and learn How to capitalize on the marketing revolution.
