Peter Drucker once remarked that “the purpose of a business is to create and keep a customer”. Every executive needs to remember that all his or her customers are outside the company, which in turn ought to encourage us to think about ‘managing from the outside in.”
To that end, it’s imperative to identify and understand the economic, social, technology trends that that create the demands we endeavor to supply; in other words, customers’ needs and desires and, ultimately, markets and opportunity.
Vistage speaker Marc Emmer offered an executive summary on these topics in December. For a deeper dive on these topics, there will be a live webinar on Friday, January 12, Business Trends for 2024 and Beyond | Vistage Time: 1:00 p.m. ET/10:00 a.m. PT (Open to non-members).
