In Vistage groups we like to say, “the problem we name is the problem we solve.” One of the most important benefits of a Vistage Group is making sure the CEO has defined the problem. A brilliant solution to the wrong problem helps no one.
CEOs often, and understandably, see their companies as a long-term enterprise with many moving parts. This can make understanding and solving the problem challenging (and sometimes impossible); perhaps far more challenging than it needs to be.
An article from Entrepreneur Magazine suggests that it might be more effective if you sometimes started visualizing your company as a project instead of, well, a company. Try “Treating Your Business Like a Temporary Endeavor….”
