Vistage Speaker Casey Brown
CEO of Boost Pricing
Everyone’s experience is a sample size of one. Since we can’t live long enough to learn from experience everything we need to know, there is a subconscious tendency to assume that others think, feel, and are motivated by the same things that we are.
This is often helpful when true, but a real risk and obstacle to success when it is not.
Vistage Speaker Casey Brown speaks to hundreds of our Vistage Groups across the country on the millions that we leave on the table by operating under false assumptions about how others buy, especially as regards the psychology of pricing.
If you’d like to see more drop to the bottom line by understanding yourself and your customers in a new way, check out her recent blog post “I do, so you do, too.”
(Thanks to Vistage-Los Angeles Chair Jed Day for making me aware of this.)
