Seth Godin
Author of “Permission Marketing”
Communication is about what we hear and what we say….and what we believe about it…and what changes as a result.
Having a model to assess incoming and outgoing communication is vital. Marketing guru Seth Godin offers a powerful but elegantly simple model for evaluating whether the communication of the moment is manipulation, noise, facts….or something more. He observes that “The stories we tell are a choice. Reciting facts lets us off the hook, but telling a true story that causes change is a powerful responsibility.”
Mr. Godin offers an insightful one page graphic and a few comments on how to tell if something is “A Powerful Story” or something less effective….or honest. If you find this helpful, check out another great one page blog post from Mr. Godin Ode: How to tell a great story
