It’s said that “what’s well begun is halfway done”….and sometimes it’s a defining moment early on that makes all the difference. Sometimes those defining moments take the form of documents that set forth principles, values and rules that establish a pathway to greatness for a nation, examples include The Magna Carta, The Declaration of Independence, and The US Constitution.
A single document can also create a roadmap for a great company.
This short article from INC Magazine shares a one page, 45-year-old internal memo from Nike penned by its then marketing head Rob Strasser. Titled “Principles”, it offers 10 points that “set the stage for Nike to become a $135 Billion Company….and show how establishing rules can build powerful cultures.”
