President Theodore Roosevelt’s famous remark that “Nobody cares how much you know until they know how much you care,” can serve as great description of empathy. But even when well intentioned, it’s a skill that needs awareness and some practice, especially in the sales process.
It’s easy to come off as less then empathetic when we fail to appreciate what real empathy feels like to the receiver.. and what gets in the way of delivering it.
Vistage speaker, sales trainer and nationally known expert on the application of emotional intelligence to the sales process Collen Stanley offers a very helpful tutorial to help you avoid the “FUMBLEs” that can negatively impact sales leadership.
How many of these obstacles to real empathy gets between your salespeople and your customers?
