A recent article in Fast Company suggested that entrepreneurs should think like an investor when raising money for a startup. It occurred to me that any new initiative, even in well established companies, could benefit from that his approach.
Any acquisition, new product or other expansion is much like a “startup” in being new. You may not be raising money from third parties, but you may be spending your own and there’s competing investments that you can’t pursue (opportunity costs) if you pursue the opportunity under consideration.
The authors of this article cite four risks that must be identified and addressed in any new initiative, not just a new company. Think like an investor when investing in anything.
