If I say “soup,” what the first name that comes to mind?
It’s probably Campbells which is probably the best-known soup brand on the planet. “Today, soup is comfort food, but in the 1890s, it was an exclusive delicacy. John Dorrance (Campbell’s co-founder) hoped to bring soup to the masses” according to a short article from the American Business History Center.
A great product, innovative food technologies known as “canning” and “condensing,” creative PR and imaginative advertising by advertising on streetcars and writing a cookbook helped John Dorrance create a food icon.
When a company not only survives but thrives for over 150 years, it has something to teach us, especially when that success is about creating new markets or serving unserved ones.
Spend a few minutes on a “Recipe for Success”: The Campbell Story.
