Remember how Dorothy Gale in the “Wizard of Oz” finally got home from Oz after defeating the Wicked Witch and finding the Emerald City? She clicked the heels of her ruby slippers together and chanted repeatedly “There’s no place like home.”
This might well be a mantra that marketers and sales teams should adopt. Many companies want to hire hunters to find new customers. Nothing wrong with that, but new customer acquisition may require more time, cost and risk than selling more first to those you know. This short article offers some tips for doing just that, suggesting you might Focus on existing customers to unlock growth.
