Every played “Jenga?” Players remove blocks one at a time from a tower constructed of 54 blocks. Each block removed is then placed on top of the tower, creating a progressively more unstable structure.

Marketer par excellence Seth Godin compares the game to the errors that many entrepreneurs make under the pressure of competition. When, as he says, “It can seem like the fastest way for a stable business to increase profits is simply to remove some sticks.”

His short blog post explains why you be on the lookout for “The Jenga Situation.”