One of the oldest tools in the strategic planning tool kit is the SWOT (strengths, weaknesses, opportunities, and threats) analysis. It’s ubiquity in planning meetings for decades attests to its usefulness.
As useful as it is, there are so many items that might fall into any SWOT category that we might forget, overlook or not even be conscious of because we’re not already thinking about them. We all know from bitter hindsight that strengths are often overlooked, weaknesses not uncovered, opportunities hiding in plain sight and threats unperceived.
To mitigate these unpleasant outcomes, you can sharpen this time tested tool with a “Swot Cheat Sheet” which lists many examples of strengths, weaknesses, opportunities and threats that might be ignored or not eve come to mind but for this handy list! What are the SWOTs for your SWOT?