One of the weirder recent news stories has Twitter’s Elon Musk’s challenge to Mark Zuckerberg of Facebook to a “Cage Match.” It’s not clear how either company benefits if its CEO is the victor in this version of “Trial By Combat” or if a wager is involved, but it’s unique way to build a brand.
Of more interest to thoughtful businesspeople is whether Threads is succeeding because Zuckerberg is getting it right or Musk has been getting it wrong. Regardless of your choice of platform, this is a good object lesson on strategy. The winner of the cage match notwithstanding (should it happen) the real story of any great start is whether it can continue. Check out “Meta’s Threads Takes on Twitter: Will the Success Continue?
