Many of C-Level executives who read this missive are beginning planning and budgeting for 2025. The real problem in planning is that we know the inside of our company better than the outside. The world, society and markets all represent forces that impact the factors of supply and demand for our business (remember how Covid impacted supply chains and wildly impacted demand for goods and services?).  It’s the water we swim in and it’s not under our control.

But we can identify trend and manage to them. As he has in years past, Vistage Speaker Marc Emmer, whose firm specializes in strategic planning, has begun his Trends 2025 series with his first installment Ecological Trends for 2025 and Beyond  (This series is available to non- members as well.}

More trends from Mr. Emmer will be available in the coming weeks. Thanks, Mr. Emmer for your service to our community.