Falling in love, whether with a person, project, or company, often does not turn out well (it is called “falling”, after all). Usually, the reason is a lack of thinking before committing. This applies to not only falling in love with a person, but a project or company.
If a project or a company, marketing guru Seth Godin offers 20 questions you might ask yourself before taking any plunge. He warns, “There are no right answers here, but before you fall in love with a business or an organization, it may pay to think about these and other options that are built in.”
