No serious executive would ever say that innovation was not important…but many have little real acquaintance with the concept or its history outside their own industry (if that ).
Spend a few minutes with this executive summary of Long Waves: The History of Innovation Cycles from Visual Capitalist. It describes the Five Waves of Innovation since 1785 and with the Fifth Wave ending, describes what the Sixth may be like. You’ll be better able to take advantage of number six if you understand the preceding five.
A few years ago, I featured another innovation graphic that is too good not to share again for those who missed it. It can help anchor some great conversations about the choices you have in bringing innovation to your company. Spend a few minutes “Understanding the 10 Types of Innovation.”