Casey Brown, Vistage Speaker and Founder of Boost
There are selling opportunities that are potentially so lucrative that we’re willing to give up a lot on price to secure future benefits. Vistage Speaker Casey Brown, CEO of Boost Pricing, suggests that you can give up a lot less on price if you give the customer something else: permission to negotiate.
In a three-minute video, Ms. Brown outlines four tactics you can quickly learn to effectively anchor value and avoid the trap of “buying business” when you want it most. Check out what she advises when you hear yourself saying “But I really want this client!”
Note: If you’re not a Vistage member you won’t get to hear Ms. Brown, or her partner Doug Butdorf present the in-depth pricing workshop so many of our members have profited from. But you can visit their website for helpful videos like the one above and study her new book Fearless Pricing: Ignite Your Team, Own Your Value, and Command What You Deserve:
