We’re more than halfway through 2022 and before long CEOs and Key Executives will start focusing on plans, strategies, and budgets for 2023. Most executives will admit if pressed that next year’s plan tends to look a lot like last year’s plus 10% to 25 %.
Your 2023 planning process may produce more meaningful results if you’ll take 9 minutes for a video by Professor Roger Martin for a powerful executive summary on the difference between “strategy” and “strategic planning”. You need both, and both will be better for your understanding the crucial difference between them.
And while we’re on the topic, great strategies eventually require great tactics. Do you know the difference? This short video will explain this important distinction.