Companies should have mission and vision statements if for no other reason than to know what NOT to do. Creating these important statements can be very challenging. But once you do, are they sound? Will they really help you in guiding your company?
Strategy consultant Jeroen Kraaijenbrink in a recent LinkedIn Post offers a handy checklist and flowchart that I think you’ll find very helpful in determining an answer to the question Do Your Mission and Vision Statements work? (Scroll down for the flow chart after clicking.)
