“A man plans; God laughs”; this old saying reminds us that reality can easily upset even the most thoughtful plans. In the commercial realm, many people start businesses that focus on a given product and/or market only to find they misjudged a market, that a competitor is too formidable or that an even better idea presents itself, demanding a different course.
This short article from Forbes profiles several mid-course corrections that made some very famous businesses very successful because they chose to depart from “Plan A.” The article is a little dated (2013), but its lessons are not. What can you learn from “14 Famous Business Pivots?”
This article from Entrepreneur Magazine is another good read on the topic with some guidance on pivoting tactics: “8 Ways to Pivot to Your Business to Kickstart Growth.”
